Typography Essentials: 100 Design Principles for Working with Type

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical hands-on resource to distill organize and compartmentalizebut not to oversimplifythe many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role and is organized and designed to make the process enjoyable and entertaining as well as instructional. This book is divided into four easy-to-use sections: The Letter The Word The Paragraph and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.