{"product_id":"uncovering-fashion-fashion-communications-across-the-media","title":"Uncovering Fashion: Fashion Communications Across the Media","description":"\u003cp\u003eFashion depends on visuals. When we see something we like  we respond to its color  line  form  and eye-appeal. Communicating about fashion demands much more  though. It involves a wide range of media including words-printed  spoken  and electronically transmitted. \"Fashion communications\" refers not only to monthly fashion magazines  but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industrys underlying network of communications. Focusing on the key areas of manufacturing  business  sales  advertising  and representation in the media  Wolbers uses a who-what-where-why-and-how approach to engage critical thinking  inspire creativity  and explore all the media serving fashion. Instructors  contact your Sales Representative for access to Instructors Materials.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946636341301,"sku":"ByrdShop_156367615X","price":81.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781563676154.jpg?v=1769958270","url":"https:\/\/atxbooks.com\/products\/uncovering-fashion-fashion-communications-across-the-media","provider":"ATX Books","version":"1.0","type":"link"}