{"product_id":"understanding-cash-flow","title":"Understanding Cash Flow","description":"\u003cp\u003ePROFITS ARE AN OPINION  BUT CASH IS A FACT.  Understanding CASH FLOW  If the term \"cash flow\" has always remained uncomfortably vague in your mind  Understanding Cash Flow will give you  quickly and simply  a firm grasp of this crucial index of a companys health and direction. It covers  in detail  the process  the terminology  and the internal and external players in the flow of cash through a company. Youll learn:  The fundamentals of cash management and how it affects the quality of a companys earnings  How to read cash flow statements  How cash balances are analyzed and monitored--including internal controls over cash receipts and disbursements  plus bank account reconciliation and activity analysis  How to avoid the pitfalls of granting credit--evaluating customer credit  sources of credit information  and overall credit policy  How to prevent fraud and waste  And much more!  Understanding Cash Flow is a part of the new Wiley series  Finance Fundamentals for Nonfinancial Managers--designed to serve managers  owners  investors  students and others by explaining clearly and concisely what they need to know about important areas of cash flow management. Other titles in the series will cover income statements  return on investment  budgeting  and balance sheets.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44947002982453,"sku":"ByrdShop_0471103861","price":40.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471103868.jpg?v=1769976995","url":"https:\/\/atxbooks.com\/products\/understanding-cash-flow","provider":"ATX Books","version":"1.0","type":"link"}