{"product_id":"understanding-communication-research-methods","title":"Understanding Communication Research Methods","description":"\u003cp\u003eComprehensive  innovative  and focused on the undergraduate student  this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship  real-life  and popular culture  the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative  qualitative  and critical research methods  the textbookhelps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions  illustrates key methods used in communication research  and provides level-appropriate applications of the methods through theoretical and practical examples and exercises  including sample student papers that demonstrate research methods in action.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964835491893,"sku":"ByrdShop_0415833116","price":69.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780415833110.jpg?v=1770482052","url":"https:\/\/atxbooks.com\/products\/understanding-communication-research-methods","provider":"ATX Books","version":"1.0","type":"link"}