{"product_id":"understanding-global-cultures-metaphorical-journeys-through-31-nations-clusters-of-nations-continents-and-diversity","title":"Understanding Global Cultures: Metaphorical Journeys Through 31 Nations  Clusters of Nations  Continents  and Diversity","description":"\u003cp\u003eIn Understanding Global Cultures  Fifth Edition  authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphorany activity  phenomenon  or institution with which the members of a given culture identify emotionally or cognitivelyas a method for understanding the cultural mindsets of individual nations  clusters of nations  and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters  including a new Part XI on popular music as cultural metaphors  two completely new chapters on Vietnam and Argentina  revisions to all retained chapters  and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44983723327541,"sku":"ByrdShop_1412995930","price":27.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412995931.jpg?v=1770807562","url":"https:\/\/atxbooks.com\/products\/understanding-global-cultures-metaphorical-journeys-through-31-nations-clusters-of-nations-continents-and-diversity","provider":"ATX Books","version":"1.0","type":"link"}