{"product_id":"understanding-media-9780070454354","title":"Understanding Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUnderstanding Media\u003c\/strong\u003e by Marshall McLuhan. paperback edition. ISBN: 9780070454354.\u003c\/p\u003e\n\u003cp\u003eThis reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhans classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as \"the global village\" and \"the medium is the message\" are now part of the lexicon, and McLuhans theories continue to challenge our sensibilities and our assumptions about how and what we communicate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45253862457397,"sku":"ByrdShop_0070454353","price":224.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780070454354_b657c574-8cc2-44e5-94ef-d9fe397cd7b7.jpg?v=1779948819","url":"https:\/\/atxbooks.com\/products\/understanding-media-9780070454354","provider":"ATX Books","version":"1.0","type":"link"}