{"product_id":"united-states-environmental-protection-agency-graphic-standards-system","title":"United States Environmental Protection Agency Graphic Standards System","description":"\u003cp\u003eIn 1970  President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPAs top priorities was consolidating numerous state offices to more efficiently carry out its goal of working for a cleaner  healthier environment for the American people. But there was one area in which the EPAlike many government agencies of the timewas terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats  inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff \u0026amp; Geismar (now Chermayeff \u0026amp; Geismar \u0026amp; Haviv  or CGH)  responsible for some of the most recognizable visual identities in the world  such as Chase Bank  PBS  National Geographic  the Smithsonian Institution  Mobil Oil and NBC. Partners Ivan Chermayeff  Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later  Jesse Reed \u0026amp; Hamish Smythcreators of the NYCTA and NASA Graphics Standards Manual reissueshave partnered with CGH and AIGA  the USs oldest and largest professional organization for design  to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages  using the same vibrant Pantone inks with a total of 14 colors.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44968241397813,"sku":"ByrdShop_0692878300","price":450.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780692878309.jpg?v=1770650002","url":"https:\/\/atxbooks.com\/products\/united-states-environmental-protection-agency-graphic-standards-system","provider":"ATX Books","version":"1.0","type":"link"}