{"product_id":"unlabel-selling-you-without-selling-out","title":"Unlabel: Selling You Without Selling Out","description":"\u003cp\u003eFrom one of the most provocative entrepreneurs of our time  Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide thats perfect to educate the next generation of dreamers (Kirkus Reviews).  As instructive as it is innovative  Unlabel empowers you to channel your creativity  find the courage to defy convention  and summon the confidence to act and compete in any environment.  This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.  Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success  growing from a misfit kid airbrushing T-shirts in his parents garage to the bold creator of two hugely successful branded platformsEcko Unltd. and Complex Media. As Ecko explains  its not enough to simply merge your inner artist with business savvy  you must understand the anatomy of a brand  starting with its authentic spine.  With Unlabel  you will discover your own voice by overcoming fear  take action and deliver on your promises  understand why failure is essential  learn how your product or service makes people feel  and recognize if your nostalgia for the past is hampering your ability to envision your future.  Unlabel provides a bold and honest approach to building an authentic personal brand  and a roadmap for growing a bootstrap start-up into a sustainable business.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966861111349,"sku":"ByrdShop_1451685319","price":27.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781451685312.jpg?v=1770584338","url":"https:\/\/atxbooks.com\/products\/unlabel-selling-you-without-selling-out","provider":"ATX Books","version":"1.0","type":"link"}