{"product_id":"unlocking-the-animal-mind","title":"Unlocking the Animal Mind","description":"\u003cp\u003eFrom the man who pioneered the concept of feelings-based animal care-a revolutionary work about animal moods and emotions that shows us a totally new way to view and care for the beloved pets who share our lives.  In this ground-breaking work  veterinarian and animal theorist Dr. Frank McMillan uses a wide variety of examples from his own practice with scores of scientific studies to construct a striking-and extraordinarily logical-depiction of the way your pets mind works. Dr. McMillan presents a comprehensive look at how physical and emotional feelings are at the controls in guiding your animals actions  from wanting to go for a walk to hiding from the vacuum cleaner to limping on a sore leg. Understanding the importance of your pets feelings  according the Dr. McMillan  is the key to unlocking the animal mind.  Dr. McMillan shows readers:  What the Pet Pleasure Principle is and why your pet wants you to always use it as your main guide in caring for him or her  Why feelings are the only things that your pet cares about  How profound an influence the mind has on every aspect of an animals health  The importance of the Comfort Zone and how to help your pet reach it and stay in it  Why boredom can be devastating to your pets emotional health and how to relieve it  What \"stress\" really is and how to give your pet the tools to deal with it in his or her life  Why the best veterinary medical care is based on your pets feelings  Why a Safe Haven is the single most important factor for your pets emotional well-being  How to determine your pets quality of life and ways to maximize it  For the 152 million people in the United States living with pets  Dr. McMillan explains why understanding your pets feelings is essential for making every decision affecting his or her life  such as upbringing  conflicts with other animals  health care  and even the heartbreaking choice of euthanasia. He shows how feelings-based care offers your pet the greatest 20opportunity to enjoy the happiest  healthiest  and most emotionally fulfilled life possible.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44987646017589,"sku":"ByrdShop_1579548806","price":32.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781579548803.jpg?v=1770950690","url":"https:\/\/atxbooks.com\/products\/unlocking-the-animal-mind","provider":"ATX Books","version":"1.0","type":"link"}