{"product_id":"unthinking-eurocentrism-multiculturalism-and-the-media-sightlines-9780415538619","title":"Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines)","description":"\u003cp\u003eUnthinking Eurocentrism  a seminal and award-winning work in postcolonial studies first published in 1994  explored Eurocentrism as an interlocking network of buried premises  embedded narratives  and submerged tropes that constituted a broadly shared epistemology. Within a transdisciplinary study  the authors argued that the debates about Eurocentrism and post\/coloniality must be considered within a broad historical sweep that goes at least as far back as the various 1492s  the Inquisition  the Expulsion of Jews and Muslims  the Conquest of the Americas  and the Transatlantic slave trade  a process which culminates in the post-War attempts to radically decolonize global culture. Ranging over multiple geographies  the book deprovincialized media\/cultural studies through a \"polycentric\" approach  while analysing in depth such issues as postcolonial hybridity  antinomies of Enlightenment  the tropes of empire  gender and rescue fantasies  the racial politics of casting  and the limitations of \"positive image\" analysis. The substantial new afterword in this 20th anniversary new edition brings these issues into the present by charting recent transformations of the intellectual debates  as terms such as the \"transnational \" the \"commons \" \"indigeneity \" and the \"Red Atlantic\" have come to the fore. The afterword also explores some cinematic trends such as \"indigenous media\" and \"postcolonial adaptations\" that have gained strength over the past two decades  along with others  such as Nollywood  that have emerged with startling force. Winner of the Katherine Kovacs Singer Best Film Book Award  the book has been translated in full or in its entirety into diverse languages from Spanish to Farsi. This expanded edition of a ground-breaking text proposes analytical grids relevant to a wide variety of fields including postcolonial studies  literary studies  anthropology  media studies  cultural studies  and critical race studies.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646793310261,"sku":"ByrdShop_0415538610","price":44.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780415538619.jpg?v=1781678532","url":"https:\/\/atxbooks.com\/products\/unthinking-eurocentrism-multiculturalism-and-the-media-sightlines-9780415538619","provider":"ATX Books","version":"1.0","type":"link"}