{"product_id":"unthinking-eurocentrism-multiculturalism-and-the-media-sightlines","title":"Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines)","description":"\u003cp\u003eUnthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture  film and the mass media. The book multiculturalizes media studies by looking at Hollywood movie genres such as the western  the musical and the imperial film from multicultural perspectives  examining issues from the racial politics of casting to colonialist discourse and gender and Empire. More than just a critique of Eurocentrism and racism  Unthinking Eurocentrism also confirms artistic  cultural and political alternatives  discussing a wide range of non-Eurocentric media including Third World films  rap video and indigenous media. Synthesising literary theory  meida theory and cultural studies to form a challenging interdisciplinary study  the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44958093639733,"sku":"ByrdShop_0415063256","price":29.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780415063258.jpg?v=1770364125","url":"https:\/\/atxbooks.com\/products\/unthinking-eurocentrism-multiculturalism-and-the-media-sightlines","provider":"ATX Books","version":"1.0","type":"link"}