{"product_id":"up-and-to-the-right-strategy-and-tactics-of-analyst-influence-a-complete-guide-to-analyst-influence","title":"UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence","description":"\u003cp\u003eUP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media  the Influence Pyramid  the creation of Magic Quadrants  responding to the MQ Questionnaire  the analyst day  the analyst inquiry  and the analyst briefing. Each chapter is informed with the authors personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the authors guerrilla techniques for influencing analysts.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44968108359733,"sku":"ByrdShop_0985460709","price":91.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780985460709_9aa7169f-a0da-46f6-aba0-0470e0f8da0f.jpg?v=1770646535","url":"https:\/\/atxbooks.com\/products\/up-and-to-the-right-strategy-and-tactics-of-analyst-influence-a-complete-guide-to-analyst-influence","provider":"ATX Books","version":"1.0","type":"link"}