{"product_id":"user-is-always-right-the-a-practical-guide-to-creating-and-using-personas-for-the-web-0785342434538","title":"User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUser Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web\u003c\/strong\u003e by Mulder, Steve. paperback edition. ISBN: 0785342434538.\u003c\/p\u003e\n\u003cp\u003eDescribes how to use Web site user research to design effective Web sites.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44977185259573,"sku":"ByrdShop_0321434536","price":41.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780321434531_86bb7a15-63bc-40e8-a77e-45a7e4a1f1d7.jpg?v=1792252045","url":"https:\/\/atxbooks.com\/products\/user-is-always-right-the-a-practical-guide-to-creating-and-using-personas-for-the-web-0785342434538","provider":"ATX Books","version":"1.0","type":"link"}