{"product_id":"using-civicrm-second-edition-9781783281459","title":"Using CiviCRM - Second Edition","description":"\u003cp\u003eDevelop and implement a fully-functional  systematic CRM plan with CiviCRM  About This Book Develop an integrated online system that manages contacts  donations  event registrations  memberships  bulk e-mail  campaigns  case management  and other functions such as activity tracking  grant distribution  and reporting. Plan a constituency relationship management strategy with ladders of engagement that will improve how your organization realizes its mission. Use case studies and step-by-step examples to put the raw concepts into real-life terminology and build your solutions.  Who This Book Is For  The book is primarily for administrators tasked with implementing  configuring  maintaining  and updating CiviCRM  and staff users who are looking to better understand the tools available in order to become power users. CiviCRM is software that may be used by advocacy groups  non-profit  and non-governmental organizations  elected officials  professional and trade associations  government entities  political campaigns and parties  and other similar organizations  and this book will prove useful to all such users.  What You Will Learn Install and configure your CiviCRM Analyze your current workflows and processes to translate them effectively into the CiviCRM model Build an integrated system to solicit  retain  and manage your donors and members through robust management and reporting tools for administrators Raise more money with CiviCRM with effective solicitation campaigns Market events effectively and track registrations and payments Improve communications with constituents using targeted broadcast e-mail campaigns Track ongoing communications with constituents including from Outlook and Gmail using activities and case management tools Take advantage of the many CiviCRM tools to generate both simple and complex event structures and manage registrants through every phase of the project  In Detail  CiviCRM provides a powerful toolbox of resources to help organizations manage relationships with constituents. It is free  open source  web-based  and geared specifically to meet the constituent relationship management needs of the not-for-profit sector. Beginning with broader questions about how your organization is structured  which existing workflows are critical to your operations  and the overarching purpose of a centralized CRM  the book proceeds step by step through configuring CiviCRM  understanding the choices when setting up the system  importing data  and exploring the breadth of tools available throughout the system. You will see how to best use this software to handle event registrations  accept and track contributions  manage paid and free memberships and subscriptions  segment contacts  send bulk e-mails with open and click-through tracking  manage outreach campaigns  and set up case management workflows that match your organizations roles and rules. With specific emphasis on helping implementers ask the right questions  consider key principals when setting up the system  and understand usage through case studies and examples  the book comprehensively reviews the functionality of CiviCRM and the opportunities it provides. With this book  you can help your organization better achieve its mission as a charity  industry association  professional society  political advocacy group  community group  government agency  or other similar organization and position yourself to become a power user who efficiently and effectively navigates the system.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67964010430517,"sku":"ByrdShop_1783281456","price":62.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781783281459.jpg?v=1794544838","url":"https:\/\/atxbooks.com\/products\/using-civicrm-second-edition-9781783281459","provider":"ATX Books","version":"1.0","type":"link"}