{"product_id":"valuebased-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","title":"Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating  Communicating and Capturing Customer Value","description":"\u003cp\u003eA Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y  regardless of price? In a word: Value. When customers feel they are getting good value from your product or service  they are more than happy to pay morewhich is good news for you and your business. Even in todays global marketwith its aggressive competitors  low-cost commodities  savvy consumers  and intangible digital offeringsyou can outsell and outperform the rest using Value-Based Pricing. Done correctly  this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever  it is essential for you to reexamine the reality of the value you offer customersand this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson  Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain  cost reduction  and emotional contribution. By delivering these core values to your customersthrough marketing  selling  negotiation  and pricingyou can expect an increase in profits  productivity  and consumer goodwill. These are the same value-based strategies used by major companies such as Philips  Alstom  Siemens  and Virgin Mobile. And when it comes to todays more intangible marketssuch as consulting services or digital properties like e-books and music filesthese value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own valueand how to communicate it to otherseverybody profits.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953305509941,"sku":"ByrdShop_0071761683","price":37.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780071761680.jpg?v=1788184647","url":"https:\/\/atxbooks.com\/products\/valuebased-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","provider":"ATX Books","version":"1.0","type":"link"}