{"product_id":"video-basics-7","title":"Video Basics 7","description":"\u003cp\u003eHerbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS  the handiest and most authoritative  current  and technically accurate student guide to video production available. Meeting the need for a briefer book  this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and  finally  to the production environment (studio and field  inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44956585656373,"sku":"ByrdShop_1111344469","price":61.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781111344467.jpg?v=1770321212","url":"https:\/\/atxbooks.com\/products\/video-basics-7","provider":"ATX Books","version":"1.0","type":"link"}