{"product_id":"video-basics","title":"Video Basics","description":"\u003cp\u003eReflecting the latest from real-world practice  VIDEO BASICS  8th Edition  by Emmy award-winning producer  director  and innovator Herbert Zettl delivers the most authoritative  current  and technically accurate guide to video production available. Concise yet thorough  the text moves you quickly from video concepts and processes to production tools and techniques  and -- ultimately -- the production environment (studio and field  indoors and out) and its effects. A more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. In addition  the accompanying MindTap digital experience helps you ensure your course success with a range of interactive study tools.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44945274863669,"sku":"ByrdShop_1305950860","price":47.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781305950863_13e59ebb-75ab-4016-9f1c-885f2f90e7e0.jpg?v=1770143505","url":"https:\/\/atxbooks.com\/products\/video-basics","provider":"ATX Books","version":"1.0","type":"link"}