{"product_id":"viral-loop-from-facebook-to-twitter-how-todays-smartest-businesses-grow-themselves","title":"Viral Loop: From Facebook to Twitter  How Today's Smartest Businesses Grow Themselves","description":"\u003cp\u003eHeres something you may not know about todays Internet. Simply by designing your product the right way  you can build a flourishing business from scratch. No advertising or marketing budget  no need for a sales force  and venture capitalists will flock to throw money at you.  Many of the most successful Web 2.0 companies  including MySpace  YouTube  eBay  and rising stars like Twitter and Flickr  are prime examples of what journalist Adam L. Penenberg calls a \"viral loop\" -- to use it  you have to spread it. After all  whats the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast  on this scale  and starting with so little.  In this game-changing must-read  Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want  so much so that their customers happily spread the word about their product for them.  All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44986301677621,"sku":"ByrdShop_1401323499","price":26.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781401323493.jpg?v=1770895235","url":"https:\/\/atxbooks.com\/products\/viral-loop-from-facebook-to-twitter-how-todays-smartest-businesses-grow-themselves","provider":"ATX Books","version":"1.0","type":"link"}