{"product_id":"visible-signs-an-introduction-to-semiotics-in-the-visual-arts-required-reading-range-9781474232425","title":"Visible Signs: An Introduction to Semiotics in the Visual Arts (Required Reading Range)","description":"\u003cp\u003eBasic semiotic theories are taught in most art schools as part of a contextual studies program  but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts  such as signs and signifiers  and language and speech  within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory  with inspiring examples from graphic design  typography  illustration  advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45529665830965,"sku":"ByrdShop_1474232426","price":249.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781474232425.jpg?v=1780941011","url":"https:\/\/atxbooks.com\/products\/visible-signs-an-introduction-to-semiotics-in-the-visual-arts-required-reading-range-9781474232425","provider":"ATX Books","version":"1.0","type":"link"}