{"product_id":"visions-of-modernity-american-business-and-the-modernization-of-germany","title":"Visions of Modernity: American Business and the Modernization of Germany","description":"\u003cp\u003eIn much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring  Germans in the economic reform in terms of Americanism and Fordism  seeing in the United States an intriguing vision for a revitalized economy and a new social order.  During the 1920s  Germans were fascinated by American economic success and its quintessential symbols  Henry Ford and his automobile factories. Mary Nolans book explores the contradictory ways in which trade unionists and industrialists  engineers and politicians  educators and social workers explained American economic success  envisioned a more efficient or \"rationalized\" economic system for Germany  and anguished over the social and cultural costs of adopting the American version of modernity. These debates about Americanism and Fordism deeply shaped German perceptions of what was economically and socially possible and desirable in terms of technology and work  family and gender relations  consumption and culture. Nolan examines efforts to transform production and consumption  factories and homes  and argues that economic Americanism was implemented ambivalently and incompletely  producing  in the end  neither prosperity nor political stability.  Vision of Modernity will appeal not only to scholars of German History and those interested in European social and working-class history  but also to industrial sociologists and business scholars.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966789447733,"sku":"ByrdShop_0195088751","price":43.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780195088755.jpg?v=1770580447","url":"https:\/\/atxbooks.com\/products\/visions-of-modernity-american-business-and-the-modernization-of-germany","provider":"ATX Books","version":"1.0","type":"link"}