{"product_id":"visual-research-an-introduction-to-research-methodologies-in-graphic-design","title":"Visual Research: An Introduction to Research Methodologies in Graphic Design","description":"\u003cp\u003eExplains the key terms and theories that underlie design research; examining the importance of audience  communication theory  semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving  eschewing end product analysis for a discussion of the way research feeds into the design process.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44947726565429,"sku":"ByrdShop_2940373205","price":90.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9782940373208.jpg?v=1770076454","url":"https:\/\/atxbooks.com\/products\/visual-research-an-introduction-to-research-methodologies-in-graphic-design","provider":"ATX Books","version":"1.0","type":"link"}