{"product_id":"visual-rhetoric-a-reader-in-communication-and-american-culture","title":"Visual Rhetoric: A Reader in Communication and American Culture","description":"\u003cp\u003eVisual images  artifacts  and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion  students must understand this \"visual rhetoric.\" This rich anthology contains 20 exemplary studies of visual rhetoric  exploring an array of visual communication forms  from photographs  prints  television documentary  and film to stamps  advertisements  and tattoos.  In material original to this volume  editors Lester C. Olson  Cara A. Finnegan  and Diane S. Hope present a critical perspective that links visuality and rhetoric  locates the study of visual rhetoric within the disciplinary framework of communication  and explores the role of the visual in the cultural space of the United States.  Enhanced with these critical editorial perspectives  Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States.  Key Features and Benefits Five broad pairs of rhetorical actionperforming and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizingintroduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question  and closes with discussion questions to encourage reflection among the essays The collection includes a range of media  cultures  and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender  race  sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler  \"This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components.\" Julianne H. Newton  University of Oregon\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985920454709,"sku":"ByrdShop_141294919X","price":85.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412949194.jpg?v=1770877370","url":"https:\/\/atxbooks.com\/products\/visual-rhetoric-a-reader-in-communication-and-american-culture","provider":"ATX Books","version":"1.0","type":"link"}