{"product_id":"weather-on-the-air-a-history-of-broadcast-meteorology-9781878220981","title":"Weather on the Air: A History of Broadcast Meteorology","description":"\u003cp\u003eFrom low humor to high drama  TV weather reporting has encompassed an enormous range of styles and approaches  triggering chuckles  infuriating the masses  and at times even saving lives. In Weather on the Air meteorologist and science journalist Robert Henson covers it allthe people  technology  science  and show business that combine to deliver the weather to the public each day.  The first comprehensive history of its kind  Weather on the Air explores the many forces that have shaped weather broadcasts over the years  including the long-term drive to professionalize weathercasting  the complex relations between government and private forecasters  and the effects of climate-change science and the Internet on todays broadcasts. Dozens of photos and anecdotes accompany Hensons more than two decades of research to document the evolution of weathercasts  from their primitive beginnings on the radio to the high-gloss  graphics-laden segments we watch on television every morning.  This engaging study will be an invaluable tool for students of broadcast meteorology and mass communication and an entertaining read for anyone fascinated by the public face of weather.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646889615413,"sku":"ByrdShop_1878220985","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781878220981.jpg?v=1781680260","url":"https:\/\/atxbooks.com\/products\/weather-on-the-air-a-history-of-broadcast-meteorology-9781878220981","provider":"ATX Books","version":"1.0","type":"link"}