{"product_id":"web-analytics-demystified-a-marketers-guide-to-understanding-how-your-web-site-affects-your-business-9780974358420","title":"Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business","description":"\u003cp\u003eWeb Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve ones Web site. It is a book about making data actionable  about turning information into insight... Focusing on the data  the tools  and the metrics that are common to nearly every analytics package available today  regardless of price  performance or popularity  Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs)  broken down by those best suited for each major business model  this book is truly about making your analytics program work for you! Written by someone who has worked in the field for years  Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis  log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne  Bryan Eisenberg  Jim Novo and Hurol Inan  expanding on each gentlemans ideas on the subject.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45272952635445,"sku":"ByrdShop_0974358428","price":60.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780974358420.jpg?v=1780485745","url":"https:\/\/atxbooks.com\/products\/web-analytics-demystified-a-marketers-guide-to-understanding-how-your-web-site-affects-your-business-9780974358420","provider":"ATX Books","version":"1.0","type":"link"}