{"product_id":"website-optimization-an-hour-a-day-9781118196519","title":"Website Optimization: An Hour a Day","description":"\u003cp\u003eCaptivate your website visitors  supercharge your conversion rates and beat your online competition! This hands-on conversion rate optimization and a\/b testing resource steps you through the tools  best practices  test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From a\/b testing and optimizing calls-to-action and text to using advanced personalization and targeting techniques  youll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics  web usability and online marketing to help you get the most out of your website and conversion rate optimization efforts. Zeroes in on fundamentals such as understanding key conversion rate metrics  choosing analytics tools  researching your visitors  and crafting a plan for what to a\/b test and optimize Walks you through a\/b testing ideas for many types of web pages including the homepage  product and lead generation pages  and checkout pages Guides you through important conversion rate optimization areas such as optimizing calls-to-action  navigation  headlines and images Addresses advanced topics including mobile website optimization  paid search optimization  email marketing optimization  rich media  and more Includes hundreds of a\/b and MVT test ideas  75 website optimization tools  and a website optimization checklist to help you with your efforts Full of best practices and helpful examples drawn from the authors own experience  Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible a\/b testing and conversion rate optimization results from their website.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67958914285621,"sku":"ByrdShop_1118196511","price":59.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781118196519.jpg?v=1794477969","url":"https:\/\/atxbooks.com\/products\/website-optimization-an-hour-a-day-9781118196519","provider":"ATX Books","version":"1.0","type":"link"}