{"product_id":"wednesday-is-indigo-blue-discovering-the-brain-of-synesthesia-9780262516709","title":"Wednesday Is Indigo Blue: Discovering the Brain of Synesthesia","description":"\u003cp\u003eHow the extraordinary multisensory phenomenon of synesthesia has changed our traditional view of the brain. A person with synesthesia might feel the flavor of food on her fingertips  sense the letter J as shimmering magenta or the number 5 as emerald green  hear and taste her husbands voice as buttery golden brown. Synesthetes rarely talk about their peculiar sensory giftbelieving either that everyone else senses the world exactly as they do  or that no one else does. Yet synesthesia occurs in one in twenty people  and is even more common among artists. One famous synesthete was novelist Vladimir Nabokov  who insisted as a toddler that the colors on his wooden alphabet blocks were all wrong. His mother understood exactly what he meant because she  too  had synesthesia. Nabokovs son Dmitri  who recounts this tale in the afterword to this book  is also a synesthetefurther illustrating how synesthesia runs in families. In Wednesday Is Indigo Blue  pioneering researcher Richard Cytowic and distinguished neuroscientist David Eagleman explain the neuroscience and genetics behind synesthesias multisensory experiences. Because synesthesia contradicted existing theory  Cytowic spent twenty years persuading colleagues that it was a realand importantbrain phenomenon rather than a mere curiosity. Today scientists in fifteen countries are exploring synesthesia and how it is changing the traditional view of how the brain works. Cytowic and Eagleman argue that perception is already multisensory  though for most of us its multiple dimensions exist beyond the reach of consciousness. Reality  they point out  is more subjective than most people realize. No mere curiosity  synesthesia is a window on the mind and brain  highlighting the amazing differences in the way people see the world.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666205630517,"sku":"ByrdShop_0262516705","price":65.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262516709.jpg?v=1782423097","url":"https:\/\/atxbooks.com\/products\/wednesday-is-indigo-blue-discovering-the-brain-of-synesthesia-9780262516709","provider":"ATX Books","version":"1.0","type":"link"}