{"product_id":"what-i-learned-from-sam-walton-how-to-compete-and-thrive-in-a-walmart-world-9780471920168","title":"What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World\u003c\/strong\u003e by Bergdahl, Michael. paperback edition. ISBN: 9780471920168.\u003c\/p\u003e\n\u003cp\u003ePraise for WHAT I LEARNED FROM SAM WALTON\n\n\"Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness.\"\n-Tracy Mullin, President and CEO, National Retail Federation\n\n\"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahls insights into Wal-Marts service culture and its leadership icon, Sam Walton.\"\n-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.\n\nBergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.\n\nP-Price: Dont try to compete on price; differentiate your product selection.\n\nO-Operations: Break the retail \"ready, shoot, aim\" tactical orientation bydeveloping an actual strategy to compete.\n\nC-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.\n\nK-Key Item Promotion\/Product: Determine who you are and uniformly communicate your brand message to your entire team.\n\nE-Expenses: Become obsessed about controlling costs.\n\nT-Talent: Recruit constantly and hire people who have both experience and high potential.\n\nS-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45212641099829,"sku":"ByrdShop_0471920169","price":226.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471920168_1b79f2e1-7e52-4edd-91b5-4543e58267e6.jpg?v=1779903947","url":"https:\/\/atxbooks.com\/products\/what-i-learned-from-sam-walton-how-to-compete-and-thrive-in-a-walmart-world-9780471920168","provider":"ATX Books","version":"1.0","type":"link"}