{"product_id":"what-is-anthropology-anthropology-culture-and-society","title":"What Is Anthropology? (Anthropology  Culture and Society)","description":"\u003cp\u003eLeading anthropologist Thomas Hylland Eriksen shows how anthropology is a revolutionary way of thinking about the human world. Perfect for students  but also for those who have never encountered anthropology before  this book explores the key issues in an exciting and innovative way. Eriksen explains how to see the world from below and from within  emphasising the importance of adopting an insiders perspective. He reveals how seemingly enormous cultural differences actually conceal the deep unity of humanity.Lucid and accessible  What is Anthropology? draws examples from current affairs as well as anthropological studies. The first section presents the history of anthropology  its unique research methods and some of its central concepts  such as society  culture and translation. Eriksen shows how anthropology helps to shape contemporary thinking and why it is inherently radical.In the second section he discusses core issues in greater detail. Reciprocity  or exchange  or gift-giving  is shown to be the basis of every society. Eriksen examines kinship in traditional societies  and shows why it remains important in complex ones. He argues nature is partly cultural  and explores anthropological views on human nature as well as ecology. He delves into cultural relativism and the problem of understanding others. Finally  he describes the paradoxes of identity  ethnic  national  religious or postmodern  as the case may be.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44949401042997,"sku":"ByrdShop_0745323197","price":59.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780745323190_c47f1573-d692-454f-9048-752daf92675b.jpg?v=1770713420","url":"https:\/\/atxbooks.com\/products\/what-is-anthropology-anthropology-culture-and-society","provider":"ATX Books","version":"1.0","type":"link"}