{"product_id":"what-is-lego-what-was","title":"What Is LEGO? (What Was?)","description":"Find out how these fun  stackable blocks became the most popular toys in the world.  The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings  the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up.  In this book  author Jim OConnor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44923669151797,"sku":"ByrdShop_0593092953","price":225.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0593092953.jpg?v=1768648261","url":"https:\/\/atxbooks.com\/products\/what-is-lego-what-was","provider":"ATX Books","version":"1.0","type":"link"}