{"product_id":"what-it-takes-the-way-to-the-white-house-9780394562605","title":"What It Takes: The Way to the White House","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Takes: The Way to the White House\u003c\/strong\u003e by Cramer, Richard Ben. hardcover edition. ISBN: 9780394562605.\u003c\/p\u003e\n\u003cp\u003eAn American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race -- and scours the psyches of contenders from George Bush and Robert Dole to Michael Dukakis and Gary Hart -- Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers, in a book that is vast, exhaustively researched, exhilarating, and sometimes appalling in its revelations.\n\nFrom the Trade Paperback edition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":44983701241909,"sku":"ByrdShop_0394562607","price":27.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780394562605_193b3119-40cb-411b-8929-fbd5db404b29.jpg?v=1792723225","url":"https:\/\/atxbooks.com\/products\/what-it-takes-the-way-to-the-white-house-9780394562605","provider":"ATX Books","version":"1.0","type":"link"}