{"product_id":"what-it-takes-the-way-to-the-white-house","title":"What It Takes: The Way to the White House","description":"\u003cp\u003eAn American Iliad in the guise of contemporary political reportage  What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition  stamina  and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race -- and scours the psyches of contenders from George Bush and Robert Dole to Michael Dukakis and Gary Hart -- Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers  in a book that is vast  exhaustively researched  exhilarating  and sometimes appalling in its revelations.  From the Trade Paperback edition.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44983701241909,"sku":"ByrdShop_0394562607","price":27.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780394562605.jpg?v=1770806795","url":"https:\/\/atxbooks.com\/products\/what-it-takes-the-way-to-the-white-house","provider":"ATX Books","version":"1.0","type":"link"}