{"product_id":"what-makes-business-rock-building-the-worlds-largest-global-networks","title":"What Makes Business Rock: Building the World?s Largest Global Networks","description":"\u003cp\u003eGlobal business lessons from Bill Roedy  the man who built the worlds largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy  the Chairman and CEO of MTV International  built the largest international entertainment network in existence  much of the time having to make up answers for questions which had never before been asked. Its a free-wheeling  rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell  Rupert Murdoch and Sumner Redstone  Bono  the Pope  and a range of legendary politicians such as Nelson Mandela  Vladimir Putin  and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms Deals with the cultural demands of countries as diverse as China  Zambia  and Ireland A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging  What Makes Business Rock offers an up close look at Bill Roedy the person and professional  and uncovers the innovative strategies he used to help make MTV the most successful  and best known  media brand in the world.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44945971019829,"sku":"ByrdShop_1118004760","price":54.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781118004760.jpg?v=1769916902","url":"https:\/\/atxbooks.com\/products\/what-makes-business-rock-building-the-worlds-largest-global-networks","provider":"ATX Books","version":"1.0","type":"link"}