{"product_id":"what-makes-you-tick-the-brain-in-plain-english-9780471371007","title":"What Makes You Tick: The Brain in Plain English","description":"\u003cp\u003eWhat is consciousness?  Is there really such a thing as free will?  Is there a physiological basis for an eternal soul?  In What Makes You Tick?  Thomas Czerners elegant and accessible introduction to brain research  youll encounter the scientists and discoveries that have exponentially increased our knowledge of the brain and its functions  most significantly in the last few years. Here  Czerner has translated the arcane language of scientific journals into a highly readable Baedeker of the brain  outlining all that is known about the modern brain and the amazing promise this understanding holds for the future.  In addition to tracing the vast web of cerebral roadways  Czerner deftly follows the larger historical detective story that stars neurologists and their forebears  from philosophers Descartes and Kant  to twentieth-century polymaths Francis Crick and Edwin Land  to computer scientists  who have found that the brains parallel circuitry offers an ideal design model for microprocessors.  By shining a light on the darkest recesses of our own minds  What Makes You Tick? illuminates the greatest gifts the world of science bestows  in addition to touching on the ethical dilemmas facing us as we begin to alter ourselves on the cellular level. Above all  What Makes You Tick? will forever change the way you think about thinking.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648194961461,"sku":"ByrdShop_0471371009","price":71.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471371007.jpg?v=1781712378","url":"https:\/\/atxbooks.com\/products\/what-makes-you-tick-the-brain-in-plain-english-9780471371007","provider":"ATX Books","version":"1.0","type":"link"}