{"product_id":"when-prophecy-fails","title":"When Prophecy Fails","description":"\u003cp\u003eIn 1954 Leon Festinger  a brilliant young experimental social psychologist in the process of inventing a new theory of human behavior - the theory of cognitive dissonance - and two of his colleagues  Henry Riecken and Stanley Schachter  infiltrated a cult who believed the end of the world was only months away. How would these people feel when their prophecy remained unfulfilled? Would they admit the error of their prediction  or would they  as Festinger predicted  readjust their reality to make sense of the new circumstances? Not only is When Prophecy Fails of great historical importance as the first test of a powerful theory  but it is also a surprisingly touching account of what happens to ordinary people under extraordinary circumstances.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44948738244661,"sku":"ByrdShop_1905177194","price":74.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781905177196.jpg?v=1770055257","url":"https:\/\/atxbooks.com\/products\/when-prophecy-fails","provider":"ATX Books","version":"1.0","type":"link"}