{"product_id":"why-david-sometimes-wins-leadership-organization-and-strategy-in-the-california-farm-worker-movement-9780195162011","title":"Why David Sometimes Wins: Leadership  Organization  and Strategy in the California Farm Worker Movement","description":"\u003cp\u003eWhy David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers groundbreaking victory  drawing important lessons from this dramatic tale. Since the 1900s  large-scale agricultural enterprises relied on migrant labor--a cheap  unorganized  and powerless workforce. In 1965  when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO  the UFW soon joined the action with 2 000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience  mobilized support from churches and students  boycotted growers  and transformed their struggle into La Causa  a farm workers movement that eventually triumphed over the grape industrys Goliath. Why did they succeed? How can the powerless challenge the powerful successfully?  Offering insight from a longtime movement organizer and scholar  Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope  this book constitutes a seminal contribution to learning from the movements struggles  set-backs  and successes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45280051986485,"sku":"ByrdShop_0195162013","price":37.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780195162011.jpg?v=1780618241","url":"https:\/\/atxbooks.com\/products\/why-david-sometimes-wins-leadership-organization-and-strategy-in-the-california-farm-worker-movement-9780195162011","provider":"ATX Books","version":"1.0","type":"link"}