{"product_id":"why-fonts-matter","title":"Why Fonts Matter","description":"\u003cp\u003eTake a look at the experiences and associations typeface evokes.  Fonts have different personalities that can create trust or mistrust  give you confidence  make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. Theyre hidden in plain sight  they trigger memories  associations and multi-sensory experiences in your imagination. You may not believe it  but fonts can change the meanings of words right before your very eyes  alter the taste of your food  evoke emotional responses and reveal their users personalities.  Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndmans 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44945509482549,"sku":"ByrdShop_1584236310","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781584236313.jpg?v=1769891242","url":"https:\/\/atxbooks.com\/products\/why-fonts-matter","provider":"ATX Books","version":"1.0","type":"link"}