{"product_id":"why-loyalty-matters-the-groundbreaking-approach-to-rediscovering-happiness-meaning-and-lasting-fulfillment-in-your-life-and-work-9781933771724","title":"Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness  Meaning and Lasting Fulfillment in Your Life and Work","description":"\u003cp\u003eFor decades weve been told that we live in fast-paced  dog-eat-dog world  that loyalty gets you nowhere  and that we must look out for number one! Weve been told that to succeed we have to constantly reinvent ourselves  let go of past relationships  and move on to greener pastures. And weve been told that all this is good.  But its not good.  Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted  and what it reveals can change your life. The science is very clear when it comes to business success  satisfaction in our relationships and even overall happiness  loyalty is essential.  Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy  sociology  psychology  economics and management to provide a comprehensive guide to understanding what loyalty is  what it isnt and how to unlock its power in your personal and professional life.  Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com  the ultimate loyalty assessment tool.  The LoyaltyAdvisor is the product of a global  comprehensive research effort to identify the loyalties most important to our success and happiness.  On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness  and benchmarks your relationship style and loyalty level vis--vis the top 15% of individuals in life satisfaction. Even more  LoyaltyAdvisor allows your friends and associates to assess your loyalty  providing you with objective  confidential third party feedback.  The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper  truer loyalties in every area of your life.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45965870497845,"sku":"ByrdShop_1933771720","price":51.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781933771724.jpg?v=1788371380","url":"https:\/\/atxbooks.com\/products\/why-loyalty-matters-the-groundbreaking-approach-to-rediscovering-happiness-meaning-and-lasting-fulfillment-in-your-life-and-work-9781933771724","provider":"ATX Books","version":"1.0","type":"link"}