{"product_id":"why-should-i-choose-you-in-seven-words-or-less","title":"Why Should I Choose You (in Seven Words Or Less)?","description":"\u003cp\u003eHow to answer the single most important question in business and life Why should I choose you? Thats the question every customer asks every single time he buys a car  picks a shampoo  or chooses a distributor  a brokerage house  an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times its subliminal. But the fact is that every product  service or decision is a choice. And often its a choice we make within seconds. Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm  Blueprint  helps businesses define their specific promise-the one thing that sets them apart from every other organization that does more or less the same thing-in seven words or less. Their blueprinting process has produced extraordinary results for organizations big and small  in all sorts of industries  in both the for profit and not-for-profit sectors  including construction firms  marketing\/communications consultancies  boutique investment banks  and hospitals. Combining combines practical steps with case examples  Why Should I Choose You (in Seven Words or Less) will: give you confidence you never had before to lead into a bold new future make your employees more innovative and creative reveal revenue streams you never knew existed give your employees a newfound sense of purpose that motivates them to contribute at a higher level and help you sell faster and more easily because you will inspire  rather than try to convince  customers to buy\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44959823822901,"sku":"ByrdShop_1443436399","price":28.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781443436397.jpg?v=1770374957","url":"https:\/\/atxbooks.com\/products\/why-should-i-choose-you-in-seven-words-or-less","provider":"ATX Books","version":"1.0","type":"link"}