{"product_id":"wild-blue-yonder-the-highflying-story-of-byu-football","title":"Wild Blue Yonder: The High-Flying Story of BYU Football","description":"\u003cp\u003eWild Blue Yonder is the soaring saga and official history of Brigham Young University football  what some people have called the Mormon Notre Dame. Coach LaVell Edwards took over a program 25 years ago that was unknown. He was convinced that the only way to win was to throw the ball and throw it he did. The Cougars have emerged as one of the best traditions in the history of college football.BYU is now one of the nations football heavyweights playing before 60 000 fans each week  sending dozens of players to the NFL and appearing on national TV.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44952030904373,"sku":"ByrdShop_1886110336","price":42.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781886110335_f16358b9-eeca-42cf-8466-64cc1f5e05f3.jpg?v=1770149295","url":"https:\/\/atxbooks.com\/products\/wild-blue-yonder-the-highflying-story-of-byu-football","provider":"ATX Books","version":"1.0","type":"link"}