{"product_id":"wild-ride","title":"Wild Ride","description":"Long-listed for FT Business Book 2017  The inside story of Uber  the multi-billion dollar disruptor that has revolutionised the transportation industry around the world  Uber is one of the most fascinating and controversial businesses in the world  both beloved for its elegant ride-hailing concept and heady growth  and condemned for CEO Travis Kalanicks ruthless pursuit of success at all cost.  In Wild Ride  Adam Lashinsky  veteran Fortune writer and author of Inside Apple  traces the story of Ubers meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers its worked so hard to recruit.  With access to current and former employees  as well as CEO Travis Kalanick  this book will be the first to unlock Ubers vault. Its a story that start-up founders  business executives  tech-savvy readers  and drivers and riders will find riveting.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44857348194357,"sku":"ByrdShop_0241278481","price":90.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0241278481_acabe887-01bd-411c-88ad-d5b4262b6700.jpg?v=1772680563","url":"https:\/\/atxbooks.com\/products\/wild-ride","provider":"ATX Books","version":"1.0","type":"link"}