{"product_id":"win-or-learn-mma-conor-mcgregor-and-me-a-trainers-journey-9781844883813","title":"Win or Learn: MMA  Conor McGregor and Me: A Trainer's Journey","description":"\u003cp\u003eGrowing up in Dublin  John Kavanagh was bullied. After suffering a bad beating when he intervened to help a woman being attacked  he decided to learn to defend himself. Before long  he was training fighters in a tiny shed  and promoting the earliest mixed-martial arts events in Ireland. And then  a cocky kid called Conor McGregor walked into his gym. Here  Kavanagh tells his own remarkable life storywhich is at the heart of the story of the explosion of MMA in Ireland and globally. Kavanagh has become a guru to young men and women seeking to master the arts of combat  and as McGregors trainer  his gym has become a magnet for fighters from all over the world. Kavanaghs portrait of McGregor is a revelation. What emerges is a remarkable portrait of ambition  discipline  and persistence in the face of years and years of disappointment. It is a must read for every MMA fanand anyone who wants to understand how to follow a dream and realize a vision.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45657928892469,"sku":"ByrdShop_1844883817","price":30.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781844883813.jpg?v=1782059007","url":"https:\/\/atxbooks.com\/products\/win-or-learn-mma-conor-mcgregor-and-me-a-trainers-journey-9781844883813","provider":"ATX Books","version":"1.0","type":"link"}