{"product_id":"windows-the-art-of-retail-display","title":"Windows: The Art of Retail Display","description":"Selling products of all kinds in the worlds most successful  most elegant stores has become increasingly creative  subtle  and sophisticated. And if the eyes are windows to the soul  then a shops windows reveal the soul of the store. They communicate the stores essence in an unblinking front that remains on view long after the close of the business day. Window displays are the retailers most economical form of advertising: they bring glamour  fun  theater  and art to the streets  while visibly expressing the stores image and aspiration. Long noted for the verve and originality of her contributions to visual merchandising  Mary Portas brings her personal insights to this selection of the worlds best window displays  from Barneys in New York  Marshall Fields in Chicago  and Tiffany in San Francisco to Printemps and Celine in Paris  Harvey Nichols in London  Valentino in Milan  and Wako in Japan. Her examples also include little-known shops with special display qualities all their own. A complete and inspirational guide to the subject  the book examines how to use space and props  the effective use of lighting  the essence of styling  the use of color  the key role of mannequins  the special characteristics of seasonal windows  and how to achieve miracles on tight budgets. As the products available to consumers everywhere become increasingly similar  only retailers with the clearest image and the greatest skills in attracting attention will succeed. For anyone professionally concerned with retailing  design  and visual communication  this book will be an essential resource.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44645873942581,"sku":"ByrdShop_0500019444","price":91.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0500019444_0eb05abe-960a-4f37-8abb-a201bcd95b9a.jpg?v=1765573567","url":"https:\/\/atxbooks.com\/products\/windows-the-art-of-retail-display","provider":"ATX Books","version":"1.0","type":"link"}