{"product_id":"wine-marketing-sales-success-strategies-for-a-saturated-market","title":"Wine Marketing \u0026 Sales: Success Strategies for a Saturated Market","description":"\u003cp\u003eHow can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices  and fresh  practical  and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material  this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits  while avoiding the dangers  of social networking and viral marketing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44967273234485,"sku":"ByrdShop_193425925X","price":59.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781934259252.jpg?v=1770642216","url":"https:\/\/atxbooks.com\/products\/wine-marketing-sales-success-strategies-for-a-saturated-market","provider":"ATX Books","version":"1.0","type":"link"}