{"product_id":"winning-at-mergers-and-acquisitions-the-guide-to-marketfocused-planning-and-integration","title":"Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration","description":"\u003cp\u003eA comprehensive new framework for winning at Mfrom up-front planning to postmerger integration The challenges of mergers and acquisitions can be daunting-but the opportunities and benefits they offer forward-thinking companies can be tremendous. Winning at Mergers and Acquisitions offers a critical new approach to strategic M\u0026amp;A based on the authors pioneering concept of marketing due diligenceSM. Covering every stage of market-driven M\u0026amp;A planning and integration  this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Featuring dozens of real-life case studies-including both failures and extraordinary successes-plus inside comments from leading M\u0026amp;A specialists  this book contains crucial guidance on:  Predeal planning-how to identify your strategic needs and pinpoint the merger candidate(s) that will help you meet them  Sizing up targets for acquisition-how to examine the essential marketing  sales  and product issues that will determine a good company \"fit \".strategically and culturally  Revenue enhancement planning-how to identify ways to drive top-line growth and develop action plans to generate near- and long-term revenues  Filling the pipeline-how to prioritize and actualize the critical steps necessary to drive shareholder value  Developing communication programs-how to design and execute communication strategies to garner support for the merger by employees  customers  and other stakeholders  Building a comprehensive postmerger integration plan-how to align diverse corporate cultures  develop training and reward programs  and move beyond the turf wars and lack of productivity that hamper the success of mergers and acquisitions. Last year more than 7 000 mergers and acquisitions were completed  with a collective price tag estimated at more than $800 billion. And although they are known as highly effective means of achieving corporate growth and strategic advantage  these transactions are fraught with pitfalls: Statistics indicate that a third of these deals will fail and another third will not bear out the expectations of the merger partners. What can businesses looking to undertake strategic mergers and acquisitions do to ensure that they do not fall victim to confusion  multimillion-dollar losses  declining market share and profits  or any number of other negative results of failed transactions? The answers are in Winning at Mergers and Acquisitions  a pioneering step-by-step guide to growth-driven planning and swift  effective post-merger integration. Challenging the conventional emphasis on cost-reduction synergies  this book presents the authors groundbreaking blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth  increased market share  and revenue generation objectives. Mark Clemente and David Greenspan explore in detail the marketing  sales  and organizational issues that are vital aspects of successful M\u0026amp;A ventures. They take executives through the entire strategic M\u0026amp;A process-from setting objectives  to evaluating target companies  to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger-and they offer invaluable advice on charting a steady course through the often tumultuous period of integration  when organizational chaos can cause the merged company to lose momentum  market share  and the backing of customers  prospects  and shareholders. Winning at Mergers and Acquisitions is essential reading for CEOs  managers  deal makers  and others looking to capitalize on one of the most important methods of effecting corporate growth in business today-while staying focused on the people  product  and process issues that power that growth.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44987614494773,"sku":"ByrdShop_047119056X","price":25.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471190561.jpg?v=1770949057","url":"https:\/\/atxbooks.com\/products\/winning-at-mergers-and-acquisitions-the-guide-to-marketfocused-planning-and-integration","provider":"ATX Books","version":"1.0","type":"link"}