{"product_id":"winning-performance","title":"Winning Performance","description":"\u003cp\u003eThis informative corporate analysis  based on a 1981 report sponsored by the American Business Conference  has been expanded by the authors  both consultants  into a readable study of how several midsize firms ($25 million to $1 billion gross) have risen to the top. One might assume these winners to be high-tech companies  but such is not the case  for Perdue and Dunkin Doughnuts are included. The formula for success  the authors suggest  involves primarily the willingness to innovate and secondarily the realization that customers expect value for their money. There are scores of helpful hints and much guidance here for managers  none of whom should pass this one by. 125 000 first printing; Fortune Book Club main selection; BOMC alternate. November 1 Copyright 1985 Reed Business Information  Inc.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44948054966325,"sku":"ByrdShop_0553344633","price":90.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780553344639.jpg?v=1770035586","url":"https:\/\/atxbooks.com\/products\/winning-performance","provider":"ATX Books","version":"1.0","type":"link"}