{"product_id":"winning-the-3legged-race-when-business-and-technology-run-together","title":"Winning the 3-Legged Race : When Business and Technology Run Together","description":"\u003cp\u003eLike an old-fashioned three-legged race  the business and technology sides of any company are running today with the left leg of one tied to the right leg of the other. Some companies understand that and run well; some dont. The top executives interviewed in this book (see overflow page for a partial list) know where competitive leaders are headed.  Winning the Three Legged Race is the first major output of the new Business Technology Management (BTM) Institute  reflecting insights from world-class experts in industry and academia. It gives enterprise  line-of-business  and IT leaders a powerful framework for optimizing areas critical to producing sustainable value from technology: 1. Strategy  planning  and management. 2. Technology investment. 3. Strategic enterprise architecture. 4. Governance and organization.  For each area  the authors identify implications for ordered processes  organizational structures  information requirements  and technology. Winning the Three Legged Race introduces the BTM Maturity Model: a breakthrough benchmark for setting priorities and mapping effective change paths. The authors support their framework with up-to-the-minute data  new case studies  executive interviews  and Top 10 Action Lists that empower decision-makers to act--and get results.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44957633511477,"sku":"ByrdShop_0131877267","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780131877269.jpg?v=1770329094","url":"https:\/\/atxbooks.com\/products\/winning-the-3legged-race-when-business-and-technology-run-together","provider":"ATX Books","version":"1.0","type":"link"}