{"product_id":"winning-with-customers-a-playbook-for-b2b","title":"Winning with Customers: A Playbook for B2B","description":"\u003cp\u003eDo Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships  outperform the competition  and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you  combined with supporting plans and tools to align the entire organization for success  a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves  act on it  build a culture around it and sustain it over time. The playbook includes case studies  interviews  and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners  this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises  access to thought leaders  and other tools help you win with customers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44965350473781,"sku":"ByrdShop_0470547995","price":29.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470547991.jpg?v=1770493824","url":"https:\/\/atxbooks.com\/products\/winning-with-customers-a-playbook-for-b2b","provider":"ATX Books","version":"1.0","type":"link"}