{"product_id":"wired-for-speech-how-voice-activates-and-advances-the-humancomputer-relationship-mit-press","title":"Wired for Speech: How Voice Activates and Advances the Human-Computer Relationship (Mit Press)","description":"\u003cp\u003eHow interactive voice-based technology can tap into the automatic and powerful responses all speechwhether from human or machineevokes. Interfaces that talk and listen are populating computers  cars  call centers  and even home appliances and toys  but voice interfaces invariably frustrate rather than help. In Wired for Speech  Clifford Nass and Scott Brave reveal how interactive voice technologies can readily and effectively tap into the automatic responses all speechwhether from human or machineevokes. Wired for Speech demonstrates that people are \"voice-activated\": we respond to voice technologies as we respond to actual people and behave as we would in any social situation. By leveraging this powerful finding  voice interfaces can truly emerge as the next frontier for efficient  user-friendly technology. Wired for Speech presents new theories and experiments and applies them to critical issues concerning how people interact with technology-based voices. It considers how people respond to a female voice in e-commerce (does stereotyping matter?)  how a cars voice can promote safer driving (are \"happy\" cars better cars?)  whether synthetic voices have personality and emotion (is sounding like a person always good?)  whether an automated call center should apologize when it cannot understand a spoken request (\"To Err is Interface; To Blame  Complex\")  and much more. Nass and Braves deep understanding of both social science and design  drawn from ten years of research at Nasss Stanford laboratory  produces results that often challenge conventional wisdom and common design practices. These insights will help designers and marketers build better interfaces  scientists construct better theories  and everyone gain better understandings of the future of the machines that speak with us.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964345774133,"sku":"ByrdShop_0262640651","price":25.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262640657.jpg?v=1770457989","url":"https:\/\/atxbooks.com\/products\/wired-for-speech-how-voice-activates-and-advances-the-humancomputer-relationship-mit-press","provider":"ATX Books","version":"1.0","type":"link"}