{"product_id":"wit-wisdom-and-the-business-of-weddings-a-compendium-of-ideas-insight-and-inspiration-from-an-industry-leader","title":"Wit  Wisdom and the Business of Weddings: A Compendium of Ideas  Insight and Inspiration from an Industry Leader","description":"\u003cp\u003ePart \"How-to-do\" and part \"How-to-think\"  Wit  Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called \"The Leading International Speaker and Expert on the business of weddings \u0026amp; events \" and hes been writing articles and blogs for years. This book is a Compendium (compilation) of some of his favorite writings  intended to give you ideas and inspiration to act on those ideas. Taking action is at the core of Alans speaking  writing and sales training. The concepts and impact are powerful  but Alan has a way of delivering them that makes them feel easy  and most important actionable  whether youre new to the wedding and event industry  or a seasoned veteran.Each chapter stands on its own  so this book is not meant to be read front to back (although you certainly can  if youd like). Scan through the Table of Contents and choose the topic that you need right now  and jump to it. Bounce around from Sales to Business to Inspiration  or stick to one section. Theres no right or wrong way to consume his wisdom  gained from over 25 years helping wedding and event businesses  like yours succeed. Where did Alan gain this knowledge? Great question! Its through his years publishing wedding magazines  as Vice President of Sales at The Knot  speaking at conferences (in 14 countries on 5 continents) and consulting and doing sales training one-on-one  and in small groups (Mastermind Days)  with businesses  just like yours. Join Alan on this journey through Sales  Business and Inspiration and youll be inspired to take your wedding and event business where its never been!\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44956256567349,"sku":"ByrdShop_108119572X","price":26.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781081195724.jpg?v=1770318110","url":"https:\/\/atxbooks.com\/products\/wit-wisdom-and-the-business-of-weddings-a-compendium-of-ideas-insight-and-inspiration-from-an-industry-leader","provider":"ATX Books","version":"1.0","type":"link"}