{"product_id":"writing-for-the-mass-media-9780205627844","title":"Writing for the Mass Media","description":"\u003cp\u003eNow in its Seventh Edition  Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing  simple organization  abundant exercises  and precise examples  this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format  it introduces and explains the major forms of media writinginverted pyramid and other story structures for print  emerging forms for the Web  dramatic unity for broadcast  copy platforms for advertising  and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45280131317813,"sku":"ByrdShop_0205627846","price":77.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780205627844.jpg?v=1780622149","url":"https:\/\/atxbooks.com\/products\/writing-for-the-mass-media-9780205627844","provider":"ATX Books","version":"1.0","type":"link"}